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Market Size & Competitors

The Gig Economy by the Numbers

36%

 Pre-pandemic figures indicate that 36% of US workers took part in the GIG economy.

(Gallup Statista)

74M

People are estimated to take part in the gig economy in 2024.

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1.

What is the Gig Economy?

The gig economy refers to the workforce of people engaged in freelance and side-hustle work.

3.

Examples of Gig Economy's Biggest Platforms

Platforms bring service providers and service seekers together like. Examples:

2.

How Does the Gig Economy Work?

The gig economy uses digital platforms to connect freelancers with customers to provide short-term services or asset-sharing.

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The Competitive Landscape
Businesses to Professional Freelancer Platforms
Businesses to Consumer
Platforms
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Upwork connects freelancers with businesses in a diverse range of professional categories.

Revenue: 373.6 million USD (2020)

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Angi connects service seekers with professional providers in the home care and home improvement space.

Revenue: 371.84 million USD (2023)

Consumer to Consumer 
Platforms

(main competitors)
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Sittercity connects people who are looking for caregiving services eg nanny's, senior care and babysitters with service providers.

Revenue: 198.2 million USD (Estimated)

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Rover connects people looking for pet care services with people who provide pet care services. 

Revenue: 66.2 million USD (2023)

Acquired by Blackstone for 2.3B USD (Nov 2023)

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Fiverr connects freelancers with businesses in a diverse range of professional categories.

Revenue: 298 million USD (2021)

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Yelp provides a platform where consumers can discover, connect and transact with local businesses. 

Revenue: 345.12 million USD (2023)

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Users create a task on taskrabbit and are then contacted by taskers offering to do the task.

Sold to Ikea for an undisclosed amount.

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Families use Care.com to find child care, senior care, special needs care, pet care, housekeeping, and tutors. 

Acquired by IAC for 500M in 2019

Consumer to Consumer Neighborhood Connection Platforms
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Nextdoor allows communities to easily create private websites to facilitate communication among neighbors and build stronger neighborhoods.

Revenue: 213 million USD (2022)

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People use their local Community's Meta page to ask for recommendations. The problem is that these requests and recommendations disappear down the page very quickly.

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Is there a player
missing in this space?

A resounding YES!

Click through the slideshow to see how we propose to fill the market gap.

1. 

Most platforms are geared to either 

individuals OR businesses.

True Local Heroes 

is geared to BOTH.

The Nitty Gritty
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