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Key Components

(everything that makes it work)

(Let's get Technical)

THE PLATFORM

(let's get technical)

WEBSITE

A robust, scalable web platform and mobile app are crucial. These need to be user-friendly, with efficient search and profile management capabilities.

Platforms: Wordpress & Siteground 

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DATABASE

Reliable database management systems to store and process user data, listings, reviews, and other critical information.

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ID VERIFICATION

 A secure ID verification system to authenticate user identities. Advanced screening processes to check users against national databases, like the Sex Offender Registry.
 

Partner: Onfido

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THE PEOPLE

We need people to make it work

MARKETING
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Digital Marketing channels like instagram, Facebook, TikTok, Youtube, Twitter, neigborhood facebook groups, college campuses, mom's groups, influencers.

Strategies: Organic & Paid & Guerilla Marketing

MEMBER SUPPORT

Customer Service Infrastructure:

A responsive customer service team and system to handle inquiries, disputes, and support requests.

 

Partner: Zendesk

DEVELOPMENT

A skilled development team for ongoing platform development, updates, and maintenance. Reliable IT infrastructure, including servers, backup systems, and cybersecurity measures.

OPERATIONAL

Ensuring that our team has everything it needs to do excellent work eg HR, Admin and QC. 

 

FINANCIAL

A team to ensure that all the financial i's are dotted and t's are crossed.

THINGS ONE MIGHT NOT THINK ABOUT
(but absolutely must)

ANALYTICS & IMPROVMENT

Tools to analyze user behavior, market trends, and platform performance, enabling data-driven decisions and continuous improvement.

Dashboards to measure every little thing.

LEGAL & COMPLIANCE

Legal and tax expertise to ensure that our i's are dotted and our t's are crossed since we live in a litigious world (to put it mildly) and each and every one of these platforms do get sued.

CURRENT TECH STACK

  1. Frontend Development:

  • HTML5 & CSS3: Used for structuring and styling web pages.

  • JavaScript & jQuery: Client-side scripting and interactivity.

  1. Backend Development:

  • PHP: WordPress backend development primarily involves PHP for server-side logic.

  • WordPress Core APIs: Utilize WordPress core APIs for handling backend functionalities.

  1. Database:

  • MySQL: WordPress default database management system for storing and managing content.

  1. Authentication and Authorization:

  • WordPress User Authentication: Built-in WordPress user authentication mechanisms.

  • WordPress User Roles and Capabilities: Manage user permissions and access control using WordPress user roles.

  1. Cloud Infrastructure:

  • Managed WordPress Hosting: Reputable managed WordPress hosting provider for scalable infrastructure.

  • Content Delivery Network (CDN): Implement a CDN for improved site performance.

  1. Integration with Third-party Services:

  • Onfido: Integrate Onfido for identity verification and background checks during user registration or account setup.

  • Stripe: Payment processing and subscription management.

  • PayPal: Additional payment options and checkout functionality.

  • Mailchimp: Email marketing and newsletter subscriptions.

  • Google Sheets: Syncing and managing user data stored in Google Sheets.

  • Amazon Web Services (AWS): Utilize AWS services for inappropriate content detection using services like Amazon Rekognition for image and video analysis.

  • GitHub: Version control and code repository management for keeping code secure and collaborative.

  • OpenAI: Integrate OpenAI for generating listing and profile content using natural language processing and text generation models.

  • US Neighbor's Zipcode System: Incorporate a system that can create the nearest US neighbor's zipcode for location-based functionalities.

  1. Additional Tools and Technologies:

  • WordPress REST API: Create custom REST API endpoints for accessing and manipulating WordPress data.

  • Gutenberg Block Development: Develop custom Gutenberg blocks for content creation and layout customization.

  • WordPress Plugins and Themes: Utilize existing WordPress plugins and themes for extending functionality and customizing site design

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